Emerging L.A.-based skincare company Pop! Lolly needed a brand that reflected their motto: Who said science-backed skincare had to be boring? Built out from top to bottom, the brand now stands out with its playful irreverence and looks-so-good-you-could-eat-it packaging.
Designed with a Gen Z audience in mind, the packaging is clean, fresh, and fun. It eschews elegance and a stuffy attitude for a bright color palette and bold lines.